Colleges buy student names from SAT to mail students an invitation to apply. But is it just to boost the college's number of application? (Nov. 6, 2019)
Colleges buy student names from SAT to mail students an invitation to apply. But is it just to boost the college's number of application? (Nov. 6, 2019)
The Wall Street Journal's Douglas Belkin reports how colleges buy students' names and scores for 47 cents from the SAT company. Then the colleges mail the students invitations to apply. But many students might just barely qualify, so students should look closely at each college's range of test scores before getting their hopes up. The colleges, as some in this article claim, may be all in competition to get as many students to apply, even if the student's chances are low. So, the Starter Guide website reminds you that the test score ranges for admitted applicants for colleges are listed in the U.S. governments College Scorecard for free. So, if you get a mailing, it doesn't necessarily mean your chances are any higher at all. Please double check your scores to each college's range. Now, test scores are only part of the process, so good grades in a lot of harder classes mean a lot too, so applying may still be justified. Just be aware that colleges send out a lot of mail. See "Universities Buy SAT-Takers' Names And Boost Exclusivity: For 47 cents, College Board will sell a student's data, feeding admissions frenzy," by Douglas Belkin, 11-6-2019, pg. A1 & A10, Wall Street Journal.